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Jamie Borders

Owner/Designer

A lifelong, second-generation surfer, Jamie consults directly with customers to help them dial in their equipment. He also designs all shop products and coordinates production.

Jamie founded and ran one of the first surf report and community discussion websites, fluidgroove.net from 2000–2009. As a core member of the R&D team, he’s put Fluid boards through the paces in the waters of Australia, Indonesia, Mexico, Central America, The Caribbean, California, Hawaii, and more.